Webinar

Beyond Reach: How Health Marketers Evaluate Data Partners, Audience Quality and Business Impact

As healthcare marketing becomes increasingly data-driven, selecting the right audience and measurement partners has become a strategic business decision.

Tune in to our webinar with Joshua Madison, Head of Biddable Media at Real Chemistry, James Yang, Vice President and General Manager, Media at HealthVerity, and Rich Pisciotta, Sales Director of Media & Agencies at HealthVerity, as they discuss the frameworks agencies use to vet data partners, assess performance and drive better campaign results.

What you'll learn:

• Evaluating audience partners: data infrastructure, identity, coverage, and compliance
• Measuring what matters: validating audience quality and media performance with real-world outcomes
• Navigating industry transformation: lessons from agency and data platform consolidation