---
title: Beyond Audience Reach
description: As healthcare marketing becomes increasingly data-driven, selecting the right audience and measurement partners has become a strategic business decision.
image: https://info.healthverity.com/hubfs/beyond-reach-how-marketers-evaluate-data-partners-replay.png
---

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![Beyond-reach-header](https://info.healthverity.com/hs-fs/hubfs/Beyond-reach-header.png?width=741&height=274&name=Beyond-reach-header.png)

###### Webinar

# Beyond Reach: How Health Marketers Evaluate Data Partners, Audience Quality and Business Impact

As healthcare marketing becomes increasingly data-driven, selecting the right audience and measurement partners has become a strategic business decision.

Tune in to our webinar with **Joshua Madison**, Head of Biddable Media at Real Chemistry, J**ames Yang**, Vice President and General Manager, Media at HealthVerity, and **Rich Pisciotta**, Sales Director of Media & Agencies at HealthVerity, as they discuss the frameworks agencies use to vet data partners, assess performance and drive better campaign results.

## **What you'll learn:**

- Evaluating audience partners: data infrastructure, identity, coverage, and compliance
- Measuring what matters: validating audience quality and media performance with real-world outcomes
- Navigating industry transformation: lessons from agency and data platform consolidation

 

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