Break out of the black box
While the industry is moving away from mass marketing to more targeted and patient-centric engagement strategies, complex data privacy laws and limited analytics tools, with pre-defined or ‘black box’ audience segments, have made this transformation difficult. These hurdles cause valuable insights to be lost, reduce campaign effectiveness and negatively impact outcomes.
In this webinar, HealthVerity experts discuss the challenges and best practices for synchronizing healthcare and social determinants of health (SDOH) data to help life sciences organizations gain a deeper understanding of patient behavior and more precisely target optimal audience segments.
Watch this webinar to:
- Learn how to navigate HIPAA privacy requirements when combining healthcare and SDOH data
- Explore a cutting-edge self-directed analytics environment for audience modeling and building decision tree results in near real time
- Discover how you can conduct analytics on synchronized digital ad, TV exposure and patient data for real-time campaign attribution and optimization