Cost data drives decisions that shape reimbursement, pricing and value in HEOR and market access. Yet many teams rely on inherited cost fields without questioning their source.

This webinar breaks down where cost analyses go wrong and how to avoid flawed assumptions that can weaken your study and invite scrutiny.

What you'll learn:

• The impact of missing values, payer mix bias and black-box imputation
• When to use payer costs versus market costs
• How to evaluate and apply cost variables to strengthen HEOR and RWE studies