Future-proof your approach to healthcare marketing optimization
Join Ben Walker, general manager of media and consumer data at HealthVerity and Doug Brooks, EVP of strategic client relationships at Ipsos MMA as they introduce the Ipsos MMA Unified Patient & HCP Attribution model, a future-proofed approach to healthcare marketing attribution and optimization given the continuous changes in the AdTech data landscape. This privacy-compliant solution bridges disparate HIPAA-compliant datasets for media measurement, targeting and in-flight campaign optimization.
The HealthVerity IPGE approach, which synchronizes unparalleled Identity management with built-in Privacy and data Governance, enabling the ability to discover and Exchange a near limitless combination of data at a record pace, synchronizes your media exposure data to patient and HCP marketing journeys to drive actionable insights in a HIPAA-compliant manner.
During this webinar, you’ll:
- Learn about the importance of future-proofing healthcare marketing data to prioritize privacy and avoid reliance on conventional digital signals
- Understand how the Ipsos MMA Unified Patient & HCP attribution model solves these challenges to provide in-flight tactical optimizations and activations
- Explore a case study where this solution generated an incremental $74MM by enabling omnichannel campaigns to be continuously optimized across client brand and agency teams