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Healthcare and pharma have consistently lagged in digital advertising spend, accounting for just 2.8% of the total U.S. digital ad spend in 2019 and 2020. And in the past, that limited technological sophistication has hindered the delivery of useful patient insights.
Pairing LiveRamp digital media impressions with HealthVerity’s HIPAA-compliant healthcare and consumer data allows marketers to fully understand the ROI of their campaigns for the first time. Now the impact of digital outreach on a patient’s most important healthcare decisions can be measured.
Watch the webinar to:
- Measure the ROI of digital marketing campaigns on the patient journey.
- Better understand the behaviors of audiences exposed to relevant campaigns.
- Accurately reach the right patient cohorts to influence healthcare decisions.
In this webinar, you’ll hear from John Cappiello, HealthVerity CTO, Reyna Klesh, HealthVerity Senior Director of Data Insights and Kevin Dunn, LiveRamp Managing Director.