Matching accuracy metrics

WHITE PAPER

Matching accuracy metrics

The amount of personal data has exploded with data available across sites, domains, and devices. At the same time, the public desire for privacy and corresponding legal regulations is expanding in response.

In this detailed study, we’ll examine the qualitative and quantitative risk of inaccurate data.

Download the white paper for a detailed look into:

  • The need for longitudinal linking of data in a way that preserves privacy
  • How to ensure accuracy on anonymous data
  • False-positives: what they are and how to avoid
  • False-negatives: what they are and how to avoid
  • Detailed use cases