CASE STUDY

Media attribution for real-time campaign optimization

In this case study, a top 20 pharma company wants to validate the return on its marketing investment by gaining an understanding of actual patient behavior. HIPAA and similar privacy regulations made this challenging and the company’s vendor was not able to provide insights until after the campaign, preventing real-time optimization. 

Discover how the pharma company was able to:

• Gain real-time insights into patient behavior
• Optimize campaign tactics in-flight
• Yield a higher return on investment