Symphony Health and dentsu health partner to efficiently reach rare disease patients

Reaching diagnosed patients in rare disease requires precision. See how dentsu health compared data partners and used Symphony Health custom audiences to improve diagnosed patient reach and campaign efficiency across two rare disease brands.

What you'll learn:

• How dentsu health used Audience Quality Index to measure diagnosed patient reach against disease prevalence, providing a clearer view of campaign efficiency in rare disease populations where standalone reach rates can be misleading
  
  
• How Symphony Health claims modeling helped dentsu health identify and prioritize higher-performing audience segments, increasing diagnosed patient reach while maintaining strong cost efficiency
  
  
• How a consistent Test & Learn framework helped dentsu health compare data partners, optimize campaign delivery and make more informed media decisions throughout the campaign