Validating audience quality
A top 20 pharma company initiates a display ad campaign for a new heart failure medication with the goal to increase prescription fills and overall market share. The marketing team has worked with a third-party data provider to build model audience segments but has no visibility into how the models are made.
Discover how the pharma company was able to:
- De-identify media exposure logs and resolve cookie-based impressions
- Connect to persistent, patient-level identifiers
- Sharpen the composition of their audiences and publisher mix
- Refine their messaging to fit the patients of interest