Validating audience quality

A top 20 pharma company initiated a display ad campaign for a new heart failure medication with the goal to increase prescription fills and overall market share. The Marketing team had worked with a third-party data provider to build model audience segments but had no visibility into how the models were made.

Discover how the pharma company was able to:

De-identify media exposure logs and resolve cookie-based impressions
Synchronize persistent, patient-level identifiers
Sharpen the composition of their audiences and publisher mix
Refine their messaging to fit the patients of interest