---
title: Validating audience quality
description: A top 20 pharma company initiates a display ad campaign for a new heart failure medication with the goal to increase prescription fills and overall market share. The marketing team has worked with a third-party data provider to build model audience segments but has no visibility into how the models are made.
image: https://info.healthverity.com/hubfs/UC%20-%20Validating%20audience%20quality%20-%20Art.png
---

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###### USE CASE

# Validating audience quality

A top 20 pharma company initiated a display ad campaign for a new heart failure medication with the goal to increase prescription fills and overall market share. The Marketing team had worked with a third-party data provider to build model audience segments but had no visibility into how the models were made.

## Discover how the pharma company was able to:

- De-identify media exposure logs and resolve cookie-based impressions 
- Synchronize persistent, patient-level identifiers
- Sharpen the composition of their audiences and publisher mix
- Refine their messaging to fit the patients of interest

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