Defining relevant outcomes (VBA)
A top 20 pharma company is working with a payer to determine which parameters they should measure their value-based agreement (VBA) against. To agree on terms, the pharma company must use real-world data to supplement payer data to establish which specific patient outcomes will indicate the success of their treatment.
Discover how the pharma company was able to:
- Achieve data interoperability
- Source real-world data to supplement payer data
- Build a 360-degree longitudinal view of the patient population