CASE STUDY

Validating audience quality to improve campaign outcomes

In this case study, a top 20 pharma company is looking to increase prescription fills and overall market share for a new heart failure medication. The organization was using a third-party data provider to build audience segments, but had no means to ensure the target audience actually had heart failure and was waiting months to receive data on actual prescription fills. 

Discover how the pharma company was able to:

• Determine if their target audience had heart failure
• Gain real-time insights into the campaigns effectiveness
• Use data-driven insights to optimize the campaign