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The holistic patient journey: Fusing RWD with person-generated health data

Neither health nor healthcare is episodic—rather they are a continuous set of experiences, behaviors, and interactions, both in the clinic and in everyday life. To understand health and improve outcomes we need the full palette of data to enable a truly longitudinal view.

Watch the conversation on-demand between Andrew Kress, CEO at HealthVerity, Mikki Nasch, Co-founder and VP of Business Development at Evidation, and Jimmy Fisher, Director, RWD & Insights Lead, Payer Channel & Access Marketing at Pfizer as they discuss how the connection of patient-generated health data combined with RWD allows for enhanced insights into the patient journey.

Key takeaways:

  • Learn how consented patient-generated health data and real-world data enable comprehensive and actionable insights
  • Understand how researchers and sponsors link EMR, claims data and labs with wearable, activity and survey data to better understand, detect and treat diseases faster
  • Discover key ways top pharma companies are generating evidence and deploying programs that motivate evidence-based action