The holistic patient journey: Fusing RWD with person-generated health data

Neither health nor healthcare is episodic—rather they are a continuous set of experiences, behaviors and interactions, both in the clinic setting and in everyday life. To understand health and improve outcomes we need the full palette of data to enable a truly longitudinal view.

Watch on-demand as Andrew Kress, CEO at HealthVerity, Mikki Nasch, co-founder and VP of business development at Evidation, and Jimmy Fisher, director, RWD & insights lead, payer channel & access marketing at Pfizer, discuss how the connection of patient-generated health data combined with RWD allows for enhanced insights into the patient journey.

Key takeaways:

  • Learn how consented patient-generated health data and real-world data enable comprehensive and actionable insights
  • Understand how researchers and sponsors synchronize EMR, claims data and labs with wearable, activity and survey data to better understand, detect and treat diseases faster
  • Discover key ways top pharma companies are generating evidence and deploying programs that motivate evidence-based action