Data-driven trigger programs that accelerate product launch and uptake
As more complex, targeted medicines reach the market, it is critical to ensure that the right patient is receiving the right therapy at the right time. Using near real-time lab results and diagnosis data in combination with advanced analytics, pharma companies can execute trigger programs that can pinpoint healthcare providers with patients who are likely to benefit from a given therapy.
During this webinar HealthVerity Vice President, Partnerships and Business Development Ben Sacchetti and Medidata Head of Commercial Analytics Vikas Hiremath discuss how to design a data-driven trigger program that yields accurate, next-best actions to help drive product adoption, and the must-have data sources that will generate success.
Watch this webinar to:
- Understand the benefits of data-driven trigger programs
- Learn the must-haves for a successful trigger program
- Explore the indications and drug classes that lend themselves to such programs
- Discover how to implement your own trigger program